TV Commercial Production

drtv_cxs_ctaTV Commercials, Infomercials, Spots, Ads, DVR Blur...nobody admits to watching them, but for some reason they continue to fund commercial television. TV Commercials/Infomercials aren't going anywhere. That's a good thing, especially if you have a product to advertise. While they're here to stay, they do require a specialized approach. A video camera and a laptop loaded with Final Cut Pro does not a commercial make.

product_videos_booksToday's ad space is so congested. Producing the right spot to cut through the noise is an art form. Your message has to hit hard and dominate the viewer's senses within the first 3 seconds or it becomes DVR Blur. Fast forward, money down the drain, ad time blown.

advertising_video_vwProducing commercials and infomercials (DRTV) in the YouTube-era of short attention spans and fickle viewers has to be one of most challenging feats of TV commercial production. Thankfully, Content Media Group has the experience to bust through the commercial clutter and produce a spot that engages viewers to take action. Whether lead generation or direct sales, we have the advertising special sauce to help your ad campaign.

Commercial Profile: Core X System

Infomercials or Direct Response Advertising (DRTV) is one of the most specialized types of commercial content. The competition is fierce. The stakes high. The deadlines tight. Just our kind of pressure! The Core X System is an fitness routine used by a former athletic trainer of one of the biggest NBA teams on the planet. His clients were A-List athletes and many agreed to do video testimonials for the informercial. Big time score! The success of direct response ads rely on strong user testimonials...and they don't come any stronger than Steve Nash, Michelle Kwan and Grant Hill. Here's a sample from the half hour infomercial:


Here's a TV commercial featuring Michelle Kwan and Steve Nash:

Commercials | Defined

TV Commercial Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideas, or services. It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. Other terms: Spots, Infomercials, DRTV, Direct Response, Ads, TV Commercial Prodution